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Dale Peterson Auto Body named April Business of the Month

By Shirlene Jordan

Dale Peterson Auto Body has been named the April Business of the Month by the Springville Chamber of Commerce.

In 1978, after more than 28 years of experience in the auto collision repair business, Dale Peterson opened his own body shop at 309 W. 900 North in Springville. Tad, his son, has helped build the building and the business right alongside Dale from day one. The business still stands and thrives there today. Dale taught Tad the importance of doing a quality job or not doing it at all. He taught him the value of hard work. In 1999, Dale “retired” and turned the business over to Tad. At 83 years young, Dale is still at the shop every day. Tad and his three sons, Derek, Travis and Braden, now continue the legacy. They personally know each and every vehicle and customer that pass through the shop. They have one other full-time employee, Mark Zoulin. Tad’s wife Amy and Becky Adams both work part-time in the office. Everyone’s dedication and concern for the customer is unmatched. They treat each vehicle they repair as if it were their own. You won’t see much if any advertisement from Dale Peterson Body Shop. The quality of work they do is all the advertisement they need. They have great loyal and appreciated customers that send their family and friends to them for their repair needs. The services they provide include quality automotive collision repair and 24-hour towing. They have state-of-the-art equipment including computerized frame racks and a certified refinish center spray booth with plans for another. No job is too small or large. They work closely with all insurance companies including direct repair programs for many. Dale and Tad are lifelong Springville residents. Their family, church, community and neighborhood are of utmost importance to them.